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Jezebel is a feminist blog, under the tagline "Celebrity, Sex, Fashion for Women. Without Airbrushing." It is one of several blogs owned by Gawker Media. ==History== Jezebel was launched on May 21, 2007, as the 14th Gawker blog.〔Stephanie D. Smith, Irin Carmon. "Memo Pad." ''Women's Wear Daily'', 2007-05-21.〕 According to founding editor Anna Holmes, the site stemmed from the desire to better serve Gawker.com's female readers, who made up 70% of the site's readership at the time.〔"Journalist Q&A - Anna Holmes, Jezebel." ''PR Week'' (US), 2007-06-04.〕 The Jezebel manifesto states that the site "will attempt to take all the essentially meaningless but sweet stuff directed our way and give it a little more meaning, while taking more the serious stuff and making it more fun, or more personal, or at the very least the subject of our highly sophisticated brand of sex joke. Basically, we wanted to make the sort of women's magazine we'd want to read."〔("Jezebel Manifesto: The Five Great Lies of Women's Magazines" ). Jezebel.com, 2007-11-01.〕 One of the site's guiding principles, according to Holmes, is to avoid saying "misogynist things about women's weight."〔Johnson, Steve. "Steve Johnson column." ''The Chicago Tribune'', 2007-07-25.〕 At Jezebel's launch, the editorial staff included Holmes, who previously worked at ''Star'' and ''InStyle''; editor Moe Tkacik, a former ''Wall Street Journal'' reporter; and associate editor Jennifer Gerson, a former assistant to ''Elle'' editor-in-chief Roberta Myers.〔 Gerson left the site in May 2008 to become the Women's Editor for the Polo Ralph Lauren website;〔Holmes, Anna.("You Can Take the Girl Out of Jezebel, But You Can't Take The Jezebel Out of the Girl" ). Jezebel.com, 2005-05-05.〕 Tkacik departed in August 2008 to work at Gawker.com, after briefly accepting and then rescinding a job offer from ''Radar''.〔Holmes, Anna. ("Announcements" ). Jezebel.com, 2008-07-23.〕 Tkacik was subsequently laid off in a company-wide restructuring the following October.〔Koblin, John. ("Denton Shuffles Deck: Hires Snyder as M.E. of Gawker; Moe Tkacik Let Go." ) ''The New York Observer'', 2008-10-03.〕 Holmes left the site in June 2010; Jessica Coen replaced her as editor-in-chief. Other current staffers include Madeleine Davies, Kelly Faircloth, Hillary Crosley, Kate Dries and Callie Beusman. On its first day of operation, Jezebel offered a $10,000 reward for the best example of a magazine cover photo prior to being retouched for publication.〔Stephanie D. Smith, Irin Carmon, Amy Wicks. "Memo Pad." ''Women's Wear Daily'', 2007-07-17.〕 The site received between five and 10 submissions.〔Stephanie D. Smith, Irin Carmon, Amy Wicks. "Memo Pad." WWD, 2007-07-17.〕 The winning entry, announced in July 2007, was a photo of Faith Hill that was used on the July cover of ''Redbook''.〔 Jezebel pointed out 11 different ways the photo had been drastically altered, including radically distorting Hill's left arm.〔〔Tkacik, Moe. ("The Annotated Guide to Making Faith Hill 'Hot'" ). Jezebel.com, 2007-07-16.〕 ''Redbook'' editor-in-chief Stacy Morrison said that their retouching of Hill's photo was in line with industry standards and that ''Redbook'' was investigating how the unretouched image had been released.〔 Media coverage of the controversy included discussion and interviews on NBC's ''Today'' show and in several other publications.〔〔Armstrong, Jenice. "Not fair to Faith." ''Philadelphia Daily News'', 2007-07-25.〕〔Ives, Nat. "Keeping people from blowing their covers; How magazines protect exclusive content in age of web, celeb obsession." ''Advertising Age'', 2007-10-01.〕 In December 2007, Jezebel reached 10 million monthly views. Gawker's owner Nick Denton pointed to Jezebel's soaring popularity as one reason for a drop-off in traffic at the company's main site, Gawker.com, which fell from more than 11 million page views in October 2007 to about eight million in December.〔Salkin, Allen. "Has Gawker Jumped the Snark?" ''The New York Times'', 2008-01-13.〕 A July 2008 article in the ''Ottawa Citizen'' included Jezebel as one of several sites launched as part of the "online estrogen revolution," referring to a comScore finding that community-based women's websites were tied with political sites as the Internet's fastest-growing category. The article also cited ''Ad Age''s research showing that women's Internet use is outpacing men's.〔Harris, Misty. "The 'Online estrogen revolution.'" ''Ottawa Citizen'', 2008-07-29.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Jezebel (website)」の詳細全文を読む スポンサード リンク
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